Making maximum use of the scope for internal synergy and exchange of information and know-how between the separate activities are important objectives of Sligro Food Group.

In addition, the Group has general objectives, strategic objectives, financial objectives and financing objectives.

General objectives

  • Increase Group like-for-like sales by an average of 3% per annum, with growth through acquisitions on top of this.
  • Grow Foodservice in the Netherlands to a market share of 30%.
  • Achieve a top-3 position for Foodservice in Belgium as a second home market.
  • Maximise the potential for internal synergy and exchange of know-how between Group activities.
  • Achieve competitive and permanent margin management in combination with cost control.
  • Provide high-quality service, always with a view to maximising customer loyalty.

Strategic objectives

  • Continually renew and improve our commercial concepts, formats and distribution channels with an omni-channel approach.
  • Optimise the network of Sligro; build up a solid structure for Sligro outlets in Belgium.
  • Optimise synergy behind the scenes while the commercial formats present distinct identities front of house.
  • Focus on the big picture to avoid unnecessary complexity.
  • Decisive and efficient operational management of retail and foodservice outlets.
  • Establish a more differentiated positioning for our regional customers by combining the professionalism that we can offer through our critical mass with the character of a local partner: 'Growth by staying small'.
  • Strengthen customer relationships through loyalty programmes, events, private labels and our range of fresh produce and unique products from our own production kitchens.
  • Further expand the package of physical and online services aimed at B2B customers in Foodservice in order to support them in their day-today commercial and operational endeavour.
  • Further increase our expertise, customer focus and entrepreneurial culture through ongoing employee training programmes.
  • Continually champion the typical Sligro Food Group 'Green Blood' culture in a growing organisation.
  • Make the best possible use of that distinctive element of the corporate culture of our company, namely our employees: their expertise, their passion and their unmatched commitment to our customers.
  • Capitalise on acquisition opportunities satisfying our criteria.

Financial objectives

  • Increase sales organically by 3% a year and take advantage of acquisition opportunities as they present themselves.
  • Ensure that the increase in net profit matches or exceeds sales growth.
  • Distribute about 60% of the year's profit as a regular dividend and pay a variable dividend on top of that, reflecting the financial position.

Financing objectives

  • Ensure that sufficient finance is available under long and short-term credit facilities, maintaining a wide margin with respect to the related financing covenants.
  • Shares may also be issued to provide financing but only if the target margins with respect to the financing covenants are insufficient as a result of major acquisitions.
  • Limit working capital to no more than 10 days' sales.

We use cookies

Cookies on this site are used for measuring and improving site usage. For more information please visit our Cookie policy.

Accept Cookie settings