Sponsorship Policy

We have chosen to support a select number of socially responsible, people-focused initiatives over an extended period. This approach prevents our resources from being spread too thinly across numerous projects and organisations. It also enables us to build meaningful, long-term partnerships and maximise the impact we can achieve together.

Sponsorship is not something we undertake lightly. It is an expression of our commitment to corporate social responsibility and should make a meaningful contribution to our marketing and sustainability objectives. We do not provide financial or product sponsorship without a clear purpose or mutual benefit. We prefer to be actively involved in the initiatives we support, creating a natural connection between the sponsored organisation and Sligro Food Group, or one of its operating companies.

We value tailored partnerships more highly than standardised sponsorship packages. Rather than selecting from predefined sponsorship options, we seek arrangements that offer genuine added value for all parties involved.

Our focus

Because we believe active involvement is essential, we primarily support projects, activities and events that are closely aligned with our professional business-to-business foodservice activities.

Supporting social and community organisations

Together with our employees, we support a number of social and community organisations. Our employees decide which organisations will receive our support for a three-year period. This choice is made independently and is not influenced by current trends or external parties, whether governments, media organisations, businesses or individuals, regardless of how worthwhile or commendable their initiatives may be.

Organisations we support

At present, we actively support a number of organisations in the Netherlands, including Verwenzorg, Voedselbank Nederland, DoSocial, KiKa, Alzheimer Nederland and Stichting Ambulance Wens. In Belgium, we support food aid organisations such as Poverello and ATD Fourth World.

Disasters and humanitarian crises

We distinguish between natural disasters and damage caused by human aggression, such as war or civil unrest. In the case of natural disasters, we will assess what our role and responsibility should be. In situations resulting from human conflict, we will generally not provide support, unless there is a clear humanitarian aspect that warrants consideration.

What we do not support

We do not support:

• Individuals
• Parties or celebrations that serve no purpose other than entertainment
• Projects or activities with a religious or political purpose or affiliation
• Events with known food safety or other safety risks, or events that may have harmful consequences for people, communities or the environment
• Individual teams within a sports club or association
• Funds or organisations that lack transparency in their governance or financial management