With the Fijnproevers loyalty card or mobile app, customers can collect points when they shop at EMTÉ. These points can be redeemed for cash discounts at the checkout, goods in the FijnproeversShop, or discounts at participating hospitality, leisure and wellness partners.
App
EMTÉ is the first Dutch supermarket to have a loyalty programme that allows customers to scan their card digitally using an app. This reflects the growing use of mobile apps and ensures that the programme meets the demands of today's customers.
'I am extremely proud of the Fijnproevers programme launch, the app and the new online identity,' said EMTÉ Sales Manager Johan van Heerebeek. 'These initiatives show that when it comes to innovation and communication with customers, EMTÉ can compete with national supermarket chains without losing its local identity and visibility.'
Unique programme
EMTÉ is a supermarket chain with 130 stores, mostly in the provinces of Zeeland, Noord-Brabant, Gelderland and Twente, and is part of Sligro Food Group. The Fijnproevers launch enables local hospitality businesses that are Sligro customers to target EMTÉ customers in their catchment areas with special offers, forming a unique tie-in between food retail and foodservice activities. With over 500 national and local partners, the tie-in and the app, Fijnproevers stands out from other supermarket loyalty programmes.
For more information on Fijnproevers, visit www.emte.nl.