Sligro Food Group receives Piet Heyn SMA Award 2014

Each year, the Sales Management Association (SMA) awards this prize to the company which has distinguished itself in terms of innovative and pioneering entrepreneurship. On 30 October, Sligro Food Group CEO Koen Slippens received the prestigious Piet Heyn SMA Award, which was presented this year by former Dutch Defence Minister Frank de Grave. He complimented Sligro Food Group on its results, commenting that in his view the award was more than deserved.

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Photo: Koen Slippens (right), CEO Sligro Food Group, receives the Piet Heyn SMA Award of former Dutch Defence Minister Frank de Grave.

In the words of the SMA, the Piet Heyn SMA Award is a mark of recognition and appreciation not only for the winner but also for the other nominated businesses. It shows that they stand out in the market and are highly determined and successful in their endeavours.

Koen Slippens: 'Obviously I am proud of this Award! Especially to have won it in the year in which the SMA's focus is on customer intimacy, because it is precisely that which has been driving and motivating us for years, both at Sligro and at EMTÉ. It is particularly satisfying for our customer-driven staff to see the efforts rewarded in this way!'